Workshops & Events

Learning opportunities for small business operators of Northern Michigan, and those who would like to be, are held free of charge on the following dates. Unless otherwise indicated, all events are held from 6:30 to 8:30 PM in the McGuire Community Room at the Traverse Area District Library, 610 Woodmere Avenue in Traverse City.

Each of these valuable workshops is brought to you at no cost due to the support of The Bank of Northern Michigan, Chase Bank, First Community Bank, Fifth Third Bank, Honor Bank, Huntington Bank, mBank, Traverse City State Bank and the Traverse Area District Library.

Just click on the title of the Workshop or Workshops that spark you interest in order to reserve your seat.

Please note that attendance must be limited to the first 50 registrants, so please notify the SCORE office if your attendance plans should change.

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August 12 Preparing Your Business Plan
Preparation of a comprehensive plan for the growth of your business is the first and most important step toward reaching your entrepreneurial goals.  Join us for this discussion of the business planning process, what it takes, what it includes, and the value that it returns, then take advantage of the opportunity to schedule free follow-up counseling with a SCORE Mentor.
September 9 Marketing Your Business
Identifying customers, building brand awareness and driving sales are all critical to the success of your business, so marketing is an important area of focus for all entrepreneurs.
  • Learn the marketing basics, how to find and target customers, marketing planning and budgeting for your start-up or growing business.
  • Undertand the four P's of Marketing.
  • And learn about the resources avaiable to help you develop a marketing plan.
This is a must-see for anyone thinking of starting a business, those in the early stages of a business start-up, or growing businesses in need of an improved marketing effort.
October 14 Hiring and Managing Employees
Understanding the legal, tax and managerial aspects of hiring and managing employees is important in creating a productive team and a successful business.
  • Get a high-level overview of the legal and tax implecations of hiring or terminating employees.
  • Explore some tips and recommendations for improved employee relations in the workplace.
Whether you're just starting your business or you've already started; whether you now have employees or someday will have employees, join us for a discussion of the many ways to improve employee productivity in your business.

SCORE Workshops & Events are held at the following locations:

  • The offices of the Traverse City Area Chamber of Commerce, 202 E. Grandview Parkway in Traverse City;
  • The Traverse Area District Library, 610 Woodmere Avenue in Traverse City;
  • The Northwest Michigan College AeroPark Campus, 2600 Aero Park Drive in Traverse City;
  • and at other venues in Northwest Michigan as appropriate.

Please consult the appropriate event registration details for the exact location.

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