The SCORE Advisor

In partnership with the Traverse City Record-Eagle, volunteer SCORE Counselors offer advice and observations on a variety of subjects of interest to emerging entrepreneurs and small business operators. Look for the SCORE Advisor in the Business Section of the Record-Eagle on the fourth Sunday of each month.

Previous editions of the SCORE Advisor are found in the Advisor Archive.

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March, 2014 Retirement Planning Options for Business Owners
Robert Fenton - SCORE Mentor
“Plan your work and work your plan”. How often have we all heard that phrase in our lives?
February, 2014 Pitching Your Product to Home Shopping Networks
Tanya Berg - SCORE Mentor
Many entrepreneurs wonder if having their product featured on one of the two major home shopping networks, QVC or HSN, is their ticket to success.
January, 2014 Social Media for Business
Shenandoah Chefalo - SCORE Mentor
The question is no longer if your start-up or existing small business should use social media, but how to use it.
December, 2013 Year-End Tips for Businesses
Bob Aukerman - SCORE Mentor
Small business owners may still have time to do last minute planning before 2013 comes to an end.
November, 2013 Should You Seek a Patent?
Ed Ketterer - SCORE Mentor
A common question among entrepreneurs is "Should I seek a patent to help protect my business idea or invention?"
October, 2013 Pricing Strategies for Small Business
Kurt Schuler - SCORE Mentor
One of the keys to success in small business is giving customers what they want. According to Steven Strauss, author of the book, The Small Business Bible, today’s customers want bargains.
September, 2013 Maximizing Your Website with SEO
Barbara Shellman - SCORE Mentor
A website is a necessity for any small business. But simply building your website is not enough.
July, 2013 Focus on Your Cash Flow
Bruce Finlayson - SCORE Mentor
You may have experienced the nightmare of your vehicle breaking down at the worst possible time... Small business owners can fall victim to a similar break down
June, 2013 Improve Business with a Board of Advisors
Bryce Dreeszen - SCORE Mentor
Everyone needs good advice when starting and running a small business, even those who have done it before.
May, 2013 Building Your Freelance Business
Tanya Berg - SCORE Mentor
The freedom and flexibility of freelancing can be very attractive, but it's not without challenges.
April, 2013 Invest in Yourself to Succeed
Megan Raphael – SCORE Mentor
Small business owners must remain focused on the efficiency, profitability and growth of their business. But often fail to invest in the growth of their most important asset.

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